The Mechanics of Ad-Supported Games Unveiled

Published June 6, 2023

Decoding the Success of Ad-Supported Mobile

The Mechanics of Ad-Supported Games Unveiled

With the rise of mobile gaming, ad-supported games have carved their niche in the market. By offering free access, they attract millions of players worldwide, earning revenue through advertising. Let's explore the mechanisms behind this business model, featuring three exemplary ad-supported games.

1. Subway Surfers

Subway Surfers, an endless runner game developed by Kiloo and SYBO Games, is a prime example of an ad-supported game.

In-game Advertisements: The game presents optional ads that grant rewards like coins, keys, or character revival. This mechanic encourages players to view ads, generating revenue. Engaging Gameplay: Despite the advertisements, the dynamic and exciting gameplay keeps the players hooked.

2. Crossy Road

Hipster Whale's Crossy Road, inspired by the classic arcade game Frogger, utilizes ad-support to great effect.

Rewarded Video Ads: Players can watch video ads to earn in-game currency, which can be used to unlock new characters. Vibrant Gameplay: The simple, yet addictive gameplay, coupled with vibrant graphics, ensures player retention.

3. Candy Crush Saga

King's Candy Crush Saga, a massive hit in the puzzle genre, employs an effective ad-support strategy.

Timed Ads: The game presents ads during intervals, such as after completing a level or running out of lives. Purchasing the ad-free version removes these interruptions. Addictive Puzzle Mechanic: Despite the ads, Candy Crush's captivating puzzle-solving experience ensures its place in the gaming world.

Ad-supported games offer a viable business model for developers and a free gaming experience for players. Yet, the balance between advertising and gameplay is crucial. Too many ads can drive players away, while too few may not generate sufficient revenue.

TL;DR

Ad-supported games like Subway Surfers, Crossy Road, and Candy Crush Saga offer free gameplay while generating revenue through in-game ads. These games balance ads with engaging gameplay, proving that an ad-supported model can thrive when managed effectively.